Situation at the Start of the Project
Our client is one of the leading consumer electronics and home appliance retailers, operating more than 1,000 stores across 250 cities. Entering the financial services market, the company aimed to build its own online lending infrastructure capable of competing with banks and digital-first fintech players.
From the outset, speed was a critical factor — both in time-to-market and in credit decisioning. The company needed to launch online lending quickly, process applications in seconds, and scale without delays caused by complex integrations or rigid systems.
To support aggressive growth plans, the future platform had to combine:
- high processing speed under heavy load,
- flexibility for rapid product and rule changes,
- the ability to evolve independently without long vendor cycles.
Task
To launch its fintech initiative, the client required a foundation consisting of four key systems: Loan Origination System, Decision Engine, Collection System, and Contact Center integration.
During the bidding process, implementation speed and decision-making speed were among the most critical criteria. RunRule Solutions was selected for the strongest technical track record and the ability to deliver a high-performance, easily adaptable online-banking core. A strict requirement was set: the decision engine must approve applications faster than competing financial institutions.
Solution
The implementation was carried out in two phases:
- development of the Loan Origination System and the Decision Engine,
- deployment of the Collection System and contact center.
The full project was delivered in 5 months with a strong focus on rapid delivery and early production readiness.
Throughout the project, our team transferred product knowledge to the client’s specialists — ensuring that the company could independently develop and adapt its fintech platform, keeping competitive speed of change.
Results
In the result, the retailer received not just four integrated systems, but a complete online-banking engine capable of scaling nationwide and evolving without external dependency. The project was successfully delivered on schedule. The client repeatedly emphasized the vendor’s reliability and technological maturity.
Thanks to strong coordination, the new online-banking platform began generating measurable business value immediately after launch — providing fast credit decisions, personalized terms, and a high-quality digital experience for customers across all sales channels.
- Peak hourly volume: 6,000 targeted → 7,000 achieved
- Processing speed (no external integrations): 60 applications per minute targeted → 60 applications in 12 seconds
- Average processing time: 10 seconds targeted → 5 seconds achieved
- Daily application capacity: 20K targeted → 36K processed in 30 minutes
Importantly, the platform was designed as a foundation for continuous and fast growth. Beyond the systems already launched, the implementation roadmap also included a Campaign Manager — a tool for managing targeted financial offers and customer campaigns.
The client’s financial team has already taken ownership of this initiative and is independently developing the Campaign Manager on top of the existing platform.
Today, aligned with its long-term strategy, the company is gradually taking over full ownership of system development and support — strengthening its position in the fintech market.